The Business of Design

I came across a couple of matter-of-fact quotes associated with the ‘business of design’; something all design entrepreneurs and freelancers would relate to and what every fresher in the field should know.

“Good design is good business.” – Thomas Watson, Jr., IBM

“Good design is serious business.” – A.G. Lafley, Chairman, President, and Chief Executive, Procter & Gamble

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” –Bruce Nussbaum, Editorial Page Editor, Business Week

“What works good is better than what looks good. Because what works good lasts.” – Ray Eames, Architect, Graphic and Industrial Designer, Filmmaker


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