Design for the Other 90%

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%,” says Dr. Paul Polak, International Development Enterprises

I agree, it’s really sad that design today has become the luxury of the rich, when design can actually contribute in numerous ways to uplift the poor, be it employment/livelihood, education, shelter, health and so on….. I think it’s important for us as designers to realise and discover ways to contribute to the task. For starters, you could look up to know more about the ‘other 90%.’


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