dARCH Studio has designed this amazing retail outlet for Yiorgos Elftheriades’ Yeshop in Athens, whose highlight is a beautifully sculpted display wall installation. The wall is composed entirely of re-purposed packaging cartons and is built around the existing furniture in the space to give a seamless, streamlined effect. 1,500 pieces of 5mm thick corrugated cardboard were cut into strips and pasted along one of the shop walls and were integrated with illuminated built-in boxes to highlight products. The handmade, biomorphic instalation is made using eco-friendly material.
I liked the fluidity of the design and the way it blends with the rest of the space. And the fact that the material is recyclable makes me give it a thumbs-up.