The ‘Signterior Project’ by A-Asterix is quite interesting. The architect has designed the interiors with emphasis on signage that would guide people through three key areas – the shopping zone, the SOHO zone and the office zone. With several entrances and several elevators, the buiding itself was quite complex, where people could easily get lost. Hence the ‘signterior’ concept.
Though I must say the idea is quite interesting, I feel that’s not enough to design a huge space as this, the white spaces with patches of colors here and there look too clinical. Plus, if the building itself is so complex, needing such an elaborate and ‘in-your face’ signage, there must be a flaw somewhere in the architectural conceptualization itself…..However, it is an idea worth appreciation for its freshness.