Get Barcoded…..the Designer Way

Came across this really cool Japanese design firm – Design Barcode, that develops designer barcodes that are utility/business specific in terms of graphics. ‘Why Has the Barcode Never Changed? ‘ This is the question the design team at Design Barcode asked itself when it set out to innovate a new way for companies to think about how their valuable product real estate gets used. After endless study of Barcode technology standards, a process was invented that allowed a design element to be integrated into the barcode. Now, that is what one calls extreme innovation, taking something as mundane as a barcode and turning it around into a piece of artwork that would also add that extra edge to a company’s corporate identity. Check out these designs, they surely put a smile on my face. No wonder the company has been winning awards for its work, including the recent Titanium Lion at Cannes.

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