Recycle – A ‘Soap’ Story…..

Soso Designers from France designed these packaging concepts for Designboom’s Reinvent competition and incidentally won the first place in the packaging category. Cleaning products generate lot of wastes. In this concept, MR CLEAN becomes a company which actively takes care of environment. The designers enhanced the shape of classical liquid multipurpose cleaner, spray multipurpose cleaner, and dish washing detergent bottles, in order to invite consumers to keep and fill them at home. After the bottle purchase, the client will only buy concentrate refill pack to dilute it with water, and throw it after use in the recycle bin. These thin refill refer to the formal shape of cleanings products, instead of real bottles clients will buy images as a memory of them. I liked this concept because it offers a message to recycle while not compromising on the punch required to attract customers. Plus, while the idea of refills is not new, the idea of shaping the refills in the exact form of the original packaging is, and that ads that extra charm.

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