Oh! An eyechart after so long…..Loved this eyechart calender by Stefanie Brechbuehler. Made me smile.
Archive for graphic design
Soso Designers from France designed these packaging concepts for Designboom’s Reinvent competition and incidentally won the first place in the packaging category. Cleaning products generate lot of wastes. In this concept, MR CLEAN becomes a company which actively takes care of environment. The designers enhanced the shape of classical liquid multipurpose cleaner, spray multipurpose cleaner, and dish washing detergent bottles, in order to invite consumers to keep and fill them at home. After the bottle purchase, the client will only buy concentrate refill pack to dilute it with water, and throw it after use in the recycle bin. These thin refill refer to the formal shape of cleanings products, instead of real bottles clients will buy images as a memory of them. I liked this concept because it offers a message to recycle while not compromising on the punch required to attract customers. Plus, while the idea of refills is not new, the idea of shaping the refills in the exact form of the original packaging is, and that ads that extra charm.
Korean designer ji yoon Yang designed these cards with a message for the green earth competition held by designboom. The designer sas – Environment movement such as the action to combat desertification is often pictured as difficult and huge thing to do, but actually the start is derived from the small practices of people. This fact is going to be expressed symbolically through this greenish fingerprint.
The action of stamping the greenish fingerprint on the card has two meanings. First, it is the promise of real action toward the phrase on the card (eco-friendly behavior) ※ Examples of eco-friendly behaviors I[ ] will use mugs rather than paper cups. I[ ] will take public transportation if possible. I[ ] will use reusable bag when I go grocery shopping. I[ ] will stop using disposable chopsticks. *blank will be filled with person’s name. Second, the image of the tree which is completed by stamping the fingerprint represents that the promise and the execution of the phrase can save the tree (the nature). The completed pop-up card will play a role as reminding eco-friendly behavior in people’s daily lives as well as a design piece with decorative purpose. The concept won the first prize in the competetion. Need I say more??
Well, my fascination with eye-chart continues…..although this one paints a bleak picture. Part of promotional campaigns by the World Wildlife Fund, the eye-chart is intended to make people re-think their attitude toward the environment and fellow earthlings.